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A recent survey by the Atlanta based Shapiro group shows that membership in a local chamber of commerce can significantly boost a business' image among both consumers and other businesses.
According to the study, positive perceptions of chamber members were found in a number of areas, including overall favorability, consumer awareness and reputation, and likelihood of future patronage.
The study shows that when respondents were told that a particular small business was a member of its local chamber, they were 44% more likely to rate it favorably than study respondents who were not told of the chamber affiliation. It also shows that consumers are 63% (and businesses 59%) more likely to buy goods and services in the future from a company that they believe is a member of the local chamber of commerce.
“We discovered that informing someone about a company’s chamber membership opens the door to substantial increases in positive perceptions of that business,” said Alex Trouteaud, Ph. D., senior strategist for The Shapiro Group. “There clearly is a feeling by our respondents that chamber membership is synonymous with quality and desirability.”
Take advantage of this positive perception today and add your membership badge to your website!
For more information, please visit:
www.PleasureIslandNC.org/about-pleasure-island-chamber-of-commerce.asp
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