8/8/13

Spotlight on Business - United States Postal Service


Did you know when you use the U.S. Postal Service (USPS), you are working with one of the most trusted and recognized brands in America? The U.S. Postal Service continues as a $65 billion company serving more than 150 million American homes, businesses and Post Office boxes in every state, city, town and borough in the country — delivering nearly 40 percent of the world’s mail and serving seven million retail customers a day. For as little as 46 cents, customers can send a one ounce letter across the country or down into the bottom of the Grand Canyon by way of mule. For $1.10, you can send a one ounce letter to countries around the world. That said, The Postal Service is a powerful brand that is, “Affordable, Universal, and still making house calls.

USPS has a national commercial sales force of 800 strong. Across the country, sales professionals like me consult with businesses to help them realize their stated business objectives. We work together with business professionals to show how the use of Direct Mail alone or when integrated with other media can enhance marketing efforts and drive growth. Additionally, the USPS offers a robust and highly competitive suite of domestic and international shipping products and services with appropriate levels of tracking and no hidden charges. Upon request we will perform a free analysis on current ship-ping methods and make recommendations that positively affect the bottom line.

What you need to know is there are two sales specialists domiciled in the Wilmington area here to help you use the mail to grow your business. As an example, I used Direct Mail to help a grocery store owner competing with larger chains, increase his sales of featured items by 100%, and by 30% in all other departments. Who can argue with that ROI? On the shipping side, I worked with a large tactical supply company to switch their packages to Priority Mail, which in turn saves them over $100,000 per year in delivery charges. Together we can enhance your current efforts by determining appropriate ways for you to drive similar outcomes. The Bottom line is we are ready, willing and able to help you drive positive business results. A partnership with the Postal Service can be a great win/win for all. Call me at 910-368-7989 or email me at Linda.C.Gordon@usps.gov for a free consult.

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