9/10/08

Pleasure Island Chamber Hosts SEO / Adwords Workshop

The Pleasure Island Chamber of Commerce is holding a Search Engine Optimization and Google Adwords seminar on September 17, 2008 from 6:00 - 8:30pm at the Carolina Beach Town Hall Police Training Room.

The focus of this seminar is online marketing for your Carolina Beach, Kure Beach, or Wilmington, NC business. If your business has a website or if you're thinking about starting a website for your company, then this seminar is for you. It's not enough to just have a website. To really get your money's worth, you need to market your website so that people can find it and use it.

Search Engine Optimization (SEO) involves website design and creating content for your site so that the search engines (like Google, Yahoo, etc) understand what it is about and recognize it as a relevant and important resource for your targeted search terms. If you can get your website to appear on the first page of Google results for a given search term, then you're likely to get more organic traffic to your site and ideally more business leads.

For instance, if you sell and install hurricane shutters in Carolina Beach and Kure Beach, then you want your website to turn up on the first page of results for the search term "hurricane shutters carolina beach nc." Search Engine Optimization and Search Engine Marketing (SEM) are the tools to help you get those results.

The seminar will cover:
  • Basics of Google Adwords Advertising Program
  • Writing effective ads
  • Tracking your success
  • SEO basics
  • How to build traffic through inbound links
  • Intro to Google Webmaster Tools
You can sign up for this seminar by visiting the Pleasure Island Chamber of Commerce Website and sending an email or calling the number listed on the contact info.

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